Crossover Promotions

Significant hotel marketing opportunities exist due to an estimated 90% sport crossover between the destination skier or traveler market and those who participate in the outdoor sports of cycling, golf, tennis and fishing. Events compatibility is easily recognized based on the emphasis on “individual or family” sports versus “team” play.

Website

Our extensive website features photo galleries, rider and route information, volunteer opportunities, safety tips, sponsor links and much more. Over 30,000 visits of various website are likely. Sponsor links encouraged. Additional exposure is created through various electronic calendars for all types of sporting events, activities, and races plus searches for many recreational, bicycling, amateur sports and entertainment sites, too.

Social Media

Extensive use of interactive mediums including Twitter and Facebook plus specialized media algorithms.

Broad and eCast

Local and regional television stations will be notified and given proper incentives to attend the festival. In addition to the filming of the various sporting events, several broadcast opportunities exist for the Gear & Fashion Show.

Radio

Promotional spots, interviews, and various listener contests will be used with regional radio stations having compatible participant demographics. Multiple website links will be established between supporting radio stations, related media, showcase sponsors, and others involved in the festival.

Photographers & Videographers

Numerous licensed professionals will be on hand to capture all the action at the festival. The range of content includes personal interviews, product demonstrations, guest appearances, group or charity recognition, and personal memorabilia

Print

Advertising copy and editorials will appear in local newspapers and magazines. Posters and brochures will be distributed through retail outlets (bike shops, health clubs, sporting goods stores, sports magazines, fishing/guide outfitters, etc.) in the Denver/Boulder Metropolitan Area, the Mountain communities including Summit, Eagle and Pitkin Counties, and along the Western Slope. Additional exposure is achieved though local hotel groups..

Registration Visibility

Festival participants can register in one of three ways: 1) Internet, 2) Offsite Retailer, and 3) Onsite

On-Site Signage

Sponsors have the opportunity to display banners at public gathering areas, start/finish lines, aid stations, and along course routes on event signage.

Community Outreach

Multiple nonprofit organizations will be involved or directly benefit from the Spin Sports Festival. These groups include Spinhead Foundation, the Independence Pass Foundation, Aspen Valley Ski & Snowboard Club, Bicycle Colorado, International Mountain Biking Association, RxSURE®, Livestrong Foundation, and the Fryingpan Road. Each will be given plenty of incentives for event promotion and involvement as a participant or volunteer.

Promotion at Other Sporting Events