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The Gear Show during the opening celebration is much more than an evening’s entertainment. In fact, it is the best way to introduce your products to a captive audience and entice them to find out more with a visit to your booth in Rio Grande Park or Buttermilk Ski Area. In fishing terms, you cast your line with a runway presence and then reel them in over the next three days at the tradeshow with the help of your expert staff.
What now becomes possible after showcasing your goods to the crowd? You can display your lines, allow for close examination, provide detailed answers to specific questions, distribute literature or coupons, give product demonstrations, capture contact information, hook them up with a retail store, and so much more. Now that’s a lasting impression! |
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One set price of $1000 is charged for each runway display. Although it is acceptable to share the spotlight with more than one product from the same or compatible companies (i.e.: one model represents a clothing line, sunglasses and a bike manufacturer), the overall time for the projected visuals and customized PA message remain the same. The key elements received include:
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● Solo runway focus with option to combine items
● Reading of custom message about your product
● Constant display of name and product image
● Projected video footage of live runway action |
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